Enterprise distribution
Negotiated strategic SaaS integrations with major transportation software and load-board platforms, expanding distribution and recurring-revenue opportunities.
Revenue Leader • GTM Operator • Commercial Executive
I help companies grow through sales leadership, go-to-market strategy, enterprise partnerships, and disciplined execution. My background spans transportation, logistics, SaaS, fintech, telecommunications, and other relationship-driven businesses where performance, trust, and execution matter.
About David
I build revenue organizations by combining direct sales execution with clear strategy, operating cadence, and accountability.
My work spans full-cycle new business, outbound systems, sales leadership, strategic partnerships, market positioning, budgeting, forecasting, and product commercialization. I am at my best when the mandate is to turn an opportunity into a repeatable growth engine.
I bring more than two decades of leadership experience and particular depth in transportation and logistics. Today, I apply that experience as the founder of SureLoadr, an AI-enabled freight technology company built to help carriers make better broker-risk decisions.
Selected impact
Representative outcomes across revenue leadership, operations, transportation technology, and enterprise partnerships.
Negotiated strategic SaaS integrations with major transportation software and load-board platforms, expanding distribution and recurring-revenue opportunities.
Led commercial and operating decisions across an approximately $25 million P&L, aligning budgets, forecasts, resources, and growth priorities.
Converted insight from more than 3,500 transportation companies into sharper pricing, positioning, product, and customer-experience decisions.
Directed sales and regional operations across the Southeast, building leadership capability and disciplined execution across distributed teams.
Built outbound motions, sales playbooks, CRM discipline, coaching rhythms, and accountability standards designed to improve conversion and scalability.
Recruited, trained, coached, and developed sales and customer-facing professionals while maintaining a strong focus on customer outcomes.
Current venture
Freight broker credit intelligence built for owner-operators and small carriers.
SureLoadr helps trucking companies review broker payment-risk intelligence, authority and bond details, sourced payment history, public-record signals, and warning signs before accepting a load.
As founder, I lead product strategy, brand positioning, business formation, vendor coordination, market validation, pricing, and go-to-market planning.
Visit SureLoadr.comKnow who you haul for before you book the load.
Leadership experience
Building an AI-enabled SaaS platform for freight broker credit and payment-risk intelligence. Leading product, brand, commercialization, partnerships, and market validation.
Progressed through senior sales, marketing, strategy, and operations leadership. Built market presence, negotiated enterprise integrations, shaped product and pricing strategy, and helped scale execution.
Directed sales and operations across the entire Southeast, with responsibility for forecasting, leadership development, customer experience, and regional performance.
Professional recommendations
Company affiliations withheld for confidentiality. Recommendations originally provided through LinkedIn.
I have had the opportunity to get to know David over the years, and I have always respected him for his warmth, professionalism, and genuine investment in the people around him.
David brings a strong combination of integrity, thoughtfulness, and a steady work ethic to everything he takes on. He approaches challenges with a calm, solutions-oriented mindset and treats every opportunity—and every person—with care and respect.
What stands out most is his character. He leads by example, follows through on his commitments, and earns trust through honesty and reliability. I would gladly recommend David to anyone looking for someone who brings strong values and genuine dedication to whatever he pursues.
David is a great guy. He blends strategic and operational strength with an easy-to-work-with personality. We worked with him while reviewing the technical architecture of data and API systems, and it was a true pleasure to collaborate with him.
He brings a practical mindset, strong business judgment, and the kind of professionalism that makes complex work move more smoothly. David is the type of leader people trust and enjoy working with.
I had the pleasure of working with David for many years while I owned and operated my freight brokerage, and he was always someone I could count on. He consistently demonstrated professionalism, integrity, and a genuine commitment to helping his customers succeed.
David has a unique ability to balance strategic thinking with practical execution. Whether working with executive leadership, solving operational challenges, or helping develop long-term business relationships, he brings a thoughtful, solutions-oriented approach that earns trust and delivers results.
Beyond his business expertise, David is simply someone you enjoy working with. He is responsive, dependable, and always willing to go the extra mile. I would recommend him without hesitation to any organization looking for a strong leader who understands both strategy and execution.
I’ve known David through the business credit industry and have always been impressed by his professionalism and the way he approaches his work. He’s knowledgeable, easy to talk to, and someone who genuinely enjoys helping others.
In an industry where relationships and trust matter, David has built a great reputation. He’s thoughtful, responsive, and always willing to share his knowledge or offer guidance when someone needs it.
I would highly recommend David to anyone looking for a leader with integrity, strong business knowledge, and a genuine passion for helping others succeed.
Core capabilities
Certifications
AWS Machine Learning Engineer – Associate
AWS Associate Cloud Engineer
AWS Certified AI Practitioner
Generative AI Leader
Cloud Digital Leader
Education
Master of Business Administration (MBA)
Bachelor of Science, Psychology
Beyond the office
Outside of work, I enjoy the same mix of strategy, competition, and discipline that has shaped my career.
During college, I was a professional online poker player, an experience that sharpened my decision-making, pattern recognition, and ability to stay composed under pressure. I still enjoy the game today and appreciate the balance of analytics, psychology, and calculated risk it requires.
I’m also a passionate sports fan and a die-hard Jacksonville Jaguars supporter. Whether I’m following football, spending time around the game, or talking sports with friends, I enjoy the energy and connection that sports create.
When I’m not working or watching a game, I enjoy cooking. It’s another outlet where creativity, focus, and execution come together—and one more way I like bringing people together.
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